Oman Sail’s strategic goals are fully aligned with Oman's Vision 2040, contributing to 11 of the 12 National Priorities.
Oman Sail has internally developed and delivered award winning integrated communications campaigns to showcase the beauty of the Sultanate to a worldwide audience. This work has attracted thousands of inbound visitors to Oman directly contributing to the nation's GDP.
The government's financial support of Oman Sail has delivered an eight-fold return for the country in the first decade. This has been achieved through positive media value, direct economic impact and the social impact of its work.
Oman's beautiful natural landscape is the foundation on which all Oman Sail activities take place. Oman Sail has worked closely with the government stakeholders to minimise its carbon footprint and ensure the environmental health of the nation is embedded in everything it does.
Through ten years of growth, delivering projects that positively impact Oman and its people, Oman Sail’s management team, with support of its board and government stakeholders, has ensured the business has been managed in line with best practice governance. Delivering 10 years of clean audits has put Oman Sail on a sound footing to develop its commercial activities and reduce dependency on government support.
★ Priorities addressing social challenges
★★ Priorities addressing economic challenges